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Why your website grade matters
Most people meet a local business on a phone, in a Google search, before they ever call. Your website is where they decide. If they can't tell what you do, where you work, or how to reach you, they tap back and call the next name on the list.
Speed decides it too. Google found that 53% of visits on a phone are abandoned when a page takes longer than three seconds to load (Google, “The Need for Mobile Speed”, 2016).
A website grade shows you what a stranger sees when they land on your site. Google and the AI assistants read the same page, so you learn what to fix first.
What is a website grade?
A website grade is a score for how well your site does its job: telling people who you are, what you do, why to trust you, and how to reach you, fast, on a phone.
This grader reads the website linked from your Google Maps listing and scores it out of 100 on seven checks. Google's PageSpeed test runs on the same page and gets its own score. Every check in your report shows what we found on your page, so you can see why you got the grade you did.
What goes into your website grade
Seven checks, worth 100 points together, plus page speed on its own.
1. Can Google tell who you are? 20 points
Google and AI assistants read your page title, description and main heading first. They also look for your business details: name, address, phone and hours, written as structured data, a format they read directly. When these are missing, they have to guess what you do and where.
2. Does it say what you do? 15 points
Your trade and your services need to be written as words on the page. A list of services inside a picture or a slideshow can't be read by search engines, and a customer on a slow connection may never see it.
3. Why should a stranger trust you? 15 points
A new customer wants proof before they call: reviews they can read, a star rating, and words like licensed and insured. A rating on its own is a number. A sentence from a real customer is what people read.
4. Can they reach you in one tap? 15 points
On a phone, your number should dial when tapped. Your service area, your hours, and a form or email address should be easy to find. Every extra step loses someone.
5. Does it work on a phone? 15 points
The page has to fit a phone screen. If people have to pinch to zoom or scroll sideways to read it, most of them leave.
6. Is it heavy to load? 10 points
Big images, lots of scripts, and files pulled in from other sites all slow a page down before it shows anything.
7. Can someone get their answer without calling? 10 points
Who you are, what you do, where you work, and how to reach you. A person or an AI assistant should be able to read all four straight off the page. AI assistants answer "who does this near me" from exactly these four, and skip businesses they can't work out.
8. How fast does it open on a phone? own score
We run Google's PageSpeed test on your page over a phone connection. It measures how long your main content takes to appear and whether the page jumps around while it loads. It gets its own score out of 100, so it never blurs your website grade.
How to improve your website grade
Got a low grade? Most fixes are small, and your report shows which ones apply to your site. Start here.
1. Put real reviews on your page
Copy two or three Google reviews onto your home page, with each customer's first name. Put "Licensed and insured" next to your phone number.
2. Make your phone number tap-to-call
Ask whoever built your site to turn your number into a tap-to-call link, and put your service area and hours right next to it.
3. Write your services out in words
Add a plain list to the home page, one line per service, in the words a customer would search for: "drain cleaning", not "solutions".
4. Fill in the basics Google reads
A page title, a one-line description, one main heading, and structured data with your name, address, phone and hours. A web developer can add all of it in an afternoon.
5. Make it work on a phone
If your site was built before most of your visitors were on phones, it may need a responsive template. This is the most common reason older sites lose phone visitors.
6. Shrink your images
Most slow small-business sites carry photos far bigger than the screen shows. Compress them, and remove plugins and widgets you don't use.
7. Check the link on your Google listing
Your Google Business Profile should link to your real home page, not an old page or one that has moved. That is the page customers land on, and the one this grader reads.